New York Town Uses Stickers to Raise Alcohol Awareness

Medina, New York, is implementing a new program using orange stickers to help raise awareness of underage access to alcohol. Drug-Free Communities Coordinator, Kaitlin Smith for Genesee/Orleans Council on Alcoholism and Substance Abuse, explains the project: "Project Sticker Shock is a community awareness campaign intended to address youth access to alcohol and community norms that support not providing alcohol to minors. ... It is used to help remind store clerks, as well as adults purchasing alcohol, that providing alcohol to youth that are under the age of 21 is illegal. This project unites youth, alcohol retailers, teachers, parents, media and community members in striving for a common goal."

A small group of high school students and a teacher spent several hours this week visiting local alcohol retailers and applying over 3,000 stickers to alcoholic beverage containers. (Source: journalregister.com)

Labels: alcohol, underage-drinking, awareness

Posted By: Aspen Education Group