Mobile Campaign vs. Drugs Underway

Partnership for a Drug-Free America has announced its first-ever mobile public service campaign. It is joined by Ringleader Digital and marketing company Contagious.

"The campaign utilizes banner advertisements on targeted Web sites that drive to mobile ... sites where parents can sign up to access tips, tools, and advice from Partnership's Time to Talk program. Parents can also sign up to receive their first 'talk tip' via text message."

The websites and ads, which can be viewed on cell phones and personal digital assistants that have internet capability, give the Partnership an effective avenue through which to share its important message and information. Source: BusinessWire

Labels: awareness, prevention

posted by Aspen Education Group @ 9:43 PM 

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