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The alcohol industry promotes the idea that visible drink labels encourage responsible drinking among young people. However, according to a new study by Australian researchers, young people in Australia use drink labels mainly to maximize the amount of alcohol they consume at the lowest price. The study examined young peoples perceptions of standard drink labeling and purposes for which they use the labels. Study co-author Professor Sandra Jones from the Centre for Health Initiatives, University of Wollongong, commented on the findings: "Participants generally agreed that they notice drink labels and take in account what to purchase and consume. While earlier research with adult beer and alcohol drinkers has shown that standard drink labeling enables them to drink safely and responsibly, this motivation is not evident in the consumption choices with young drinkers and might even be counter-productive."

(Sources: www.sciencedaily.com)

Labels: drinking

Posted By: Aspen Education Group