Anheuser-Busch is contributing to the effort by donating advertising space in national publications, including Time magazine and USA Today. The space is being used to help disseminate the government's message about the consequences of underage drinking. Anheuser-Busch will also be covering the cost of 650 outdoor board placements carrying the campaign's message.
"A crucial part of preventing underage drinking is reaching out to adults and asking them to do their part by not buying alcohol for teens or providing it to them at parties. It's unsafe, illegal and irresponsible," said Carol Clark, vice president of corporate social responsibility for Anheuser-Busch. "We're proud to support this important campaign that encourages parents and other adults to talk with teens and relay a clear message that underage drinking will not be tolerated."
(Source: www.reuters.com)
Labels: underage-drinking, anheuser busch
Posted By: Aspen Education Group