Officials in Cheshire, Connecticut, have worked for years to curb underage drinking. Some of their strategies have worked better than others, and now they’re trying a new one – focusing on parents.
“For the next three weeks, local radio airwaves will carry a message directed at parents, asking that they reconsider facilitating their child’s desire to drink by holding parties in what they consider to be ‘safe’ environments. The commercial, which will feature the voice of Cheshire Police Lt. Jay Markella, has already begun playing …” [Source: Cheshire Herald]
The commercials were funded by a grant to the Cheshire Coalition to Stop Underage Drinking. Cheshire Youth and Social Services Director Michelle Piccerillo says the commercials are necessary in order to persuade parents away from their casual belief that drinking is just “part of growing up.” Piccerillo hopes that, as parents learn about the dangers associated with underage drinking, they’ll steer their kids away from it.
Labels: teen drinking, prevention, awareness
Posted By: Stefanie Hamilton