Liquor Companies Aim Products at Youngsters

Researchers from Dartmouth University found that liquor advertisements and products aimed at young people might be doing a good job of selling alcohol beverages to underage drinkers.

The study looked at 6,522 people ages 10 to 14, beginning in 2003, and then followed up on them every eight months. Many brought clothing with alcohol brands on them. About 64% owned T-shirts and 24% had hats with brand names. In 75% of the cases, the brand-name product was beer. Young people who owned such items were more likely to experiment with drinking.

This study appears in the Archives of Pediatric and Adolescent Medicine.

Labels: alcohol, influences, marketing

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