Kim Fromme, an author of the study and director of the University's Studies on Alcohol, Health and Risky Activities Laboratory, commented on the findings: "Most events associated with heavy drinking occur only once a year, such as Spring Break, or once in a lifetime, such as a 21st birthday, but the weekly football schedule presents students with more regular opportunities to drink."
Fromme and co-author Dan J. Neal of Kent State University observed students during the 2004-05 and 2005-06 University of Texas at Austin football seasons. They found that students were especially likely to drink more during high-profile games against conference or national rivals. However, the increased rates only occurred when students were actually on campus.
Fromme commented on this phenomenon: "These results indicate drinking is connected not only to the game itself, but to the social context associated with the event."
(Source: www.sciencedaily.com)
Labels: alcohol, sports, college-drinking
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